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jennifer graham

Skip the boycotts on Chick-fil-A; handle with love

Apologies to Colonel Sanders, but no one makes a better chicken nugget than S. Truett Cathy, nor does a better job of marketing them.

Chick-fil-A’s billboards are three-dimensional fixtures in the South, with black-and-white cows perched on scaffolding and ladders, putting up signs that say, “Eat mor chikin.” The award-winning advertising campaign, launched in 1995, remains hilarious and fresh, and even has its own website, populated with interactive, spelling-challenged Holsteins. The chain’s “cow parachutists” television ad, which can be seen on YouTube, is classic Chick-fil-A humor.

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