2012 is the year of the meme, when people simultaneously watch the debates and snark on Twitter -- and when every week, another term seems to bubbles into the lexicon and swirl around online. We got “Etch-a-Sketch” and “you didn’t build that,” followed by “literally” and “47 percent,” “Big Bird,” and “binders full of women.” Every election season has signature moments, and in a way, the online frenzy is just a form of amplification. (Imagine if we’d had Tumblr in 1988, when Mike Dukakis took that picture in that tank.) But this presidential race is also notable for its tone. This cycle, the most potent weapon might turn out to be, not be fear, but a certain brand of subversive humor.
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