Forget about the privacy concerns, the onslaught of ads, the annoying design of your profile page. If people are slowly turning away from Facebook, it’s not because the company has overreached or gone over to the dark side. It’s because we’ve come to realize that people are boring.
Surely you’ve noticed this yourself, as you’ve scrolled through updates about vacations and restaurant meals, plus notices about how many of your friends are currently playing Candy Crush Saga. A survey released last week by the Pew Internet & American Life Project found that 61 percent of Facebook users have taken a “Facebook vacation,” for reasons that had little to do with how the company behaves. “Too busy” was the most common complaint, followed by “just wasn’t interested” and “it was a waste of time.”