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The Boston Globe


The Podium

It’s no secret what they are selling

I’m thinking of moving my family to Amish country, or, better yet, to a remote island in the Galapagos. Anywhere to get my 6- and 9-year-old daughters far away from corporations that want to sexualize them as soon as they hit their tween years.

The last time I was this outraged about girls’ clothing was when Abercrombie & Fitch offered a padded, triangle bikini bathing suit to girls as young as 8 years old. This time it’s Victoria’s Secret’s brand Pink, and the launch of their latest bathing suit line. The advertisement shows skinny young models barely out of middle school frolicking in tiny bathing suits. The new tag line for the ad campaign? Bright Young Things.

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