It has been more than two weeks since Starbucks CEO Howard Schultz issued a “respectful request ” for customers to stop bringing guns into his company’s coffee shops, and the response by and large has been one of courteous compliance. Considering how polarized and emotional America’s gun debates usually get, some people were sure Starbucks was in for weeks of controversy. “The backlash and boycott talk has already begun,” reported the Los Angeles Times the day Schultz’s open letter appeared. Entrepreneur.com’s Ray Hennessey, an experienced business editor, warned that Starbucks risked “alienating a large portion of its customer base.”
That didn’t happen. And to judge from a new nationwide survey, it isn’t going to.