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Editorial

Tweet seats: Don’t give away the ending

  January 04, 2012

A number of local venues, including Lyric Stage Company in Boston and the Lowell Memorial Auditorium, are considering “tweet seats,’’ where theatergoers who can’t bear to leave the grid can update their friends about every passing scene. Especially in lean times, arts groups should look for ways to broaden their audiences. But using social media to break down old forms of snobbery risks creating entirely new ones. When the Palm Beach Opera set aside an area for tweeters at a dress rehearsal, it restricted the free seats to those with large and active followings.

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