To continue getting breaking news and the full stories from The Boston Globe, subscribe today.

The Boston Globe

Editorials

Boston.com

Editorial | lego stereotypes

Star Wars vs. Heartlake City

  January 08, 2012

Once, no toy seemed more universal than a primary-color set of plastic Legos. This is no longer the case. Now, Lego is poised to release a new line of blocks specifically for girls, which fits every stereotype you might expect. The “Lego Friends’’ figurines have skirts and tiny breasts, live in a place called Heartlake City, and go to a hair salon and a horse academy. This points to a problem that’s larger than Lego itself: toys separated by gender reinforce predictable patterns of behavior.

Stay with the story. Get full access to BostonGlobe.com for just 99¢

Unlimited access to BostonGlobe.com for only 99¢ for the first 4 weeks. You can cancel at any time.

  • The FULL story all day: Enjoy all of the high-quality, in-depth journalism in the print edition of the Boston Globe — plus breaking news that's updated 24/7.
  • A truly reader-friendly format: It's online news that looks and reads just like the newspaper — uncluttered, uninterrupted.
  • Breakthrough technology: The responsive design automatically adapts content so it always reads perfectly on the digital device of your choice.
Get started today

Free access for home delivery subscribers.

Just need to link your home delivery account; one easy step.

Link my home delivery account

BostonGlobe.comSubscriber Log In

Contact us for help