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In taking on Joseph Kony, adults take cues from youth

The video “Kony 2012,” which aimed to raise awareness about Joseph Kony, one of the world’s worst war criminals, was a public relations success. Over 180 million people watched the 29-minute film about the crazed guerrilla leader who has been kidnapping children in Uganda and central Africa since the 1990s. That makes it one of the most watched Internet videos of all time.

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