The importance of naming rights has long been evident in Massachusetts. From Harvard College (named in 1636 for the young minister who bequeathed his 400-volume library and £779 to the fledgling school) to Fenway Park (named to promote the Fenway Realty Company, whose owners bought the land on which the stadium was built), prominent facilities have often borne the names of private benefactors or sponsors. But it doesn’t follow that every space ought to be turned into a billboard.
Unlimited access to BostonGlobe.com for only 99 cents for the first 4 weeks.Sign up
Are you a home delivery subscriber?
Get FREE access as part of your print subscriptionStart Here
Contact us for help