‘Your Baby Can Read’: No, he can’t
Last week, the company “Your Baby Can Read” announced that it was ceasing operations, because it had become too costly to fight the litany of formal complaints against it, including a complaint with the Federal Trade Commission. The FTC inquiry won’t end with the company’s demise — and, indeed, the agency can and should take action. The agency could seek a court injunction, civil penalties, or refunds for customers who have been harmed. At the very least, it should make a deal with Titzer that would bar him from making similar claims in the future, under a different corporate name.