You can now read 5 articles in a month for free on Read as much as you want anywhere and anytime for just 99¢.


Apple maps is a costly wrong turn

Continue reading below

From a business standpoint, it’s understandable why Apple dropped the Google Maps app from its latest smartphone operating system. In its version for Apple iPhones, Google had withheld one of the most popular features — turn-by-turn directions that mimic a car GPS — presumably to make Google’s own Android phones more attractive. But Apple’s decision to replace Google Maps with a half-baked in-house program was a costly error.

Apple Maps does offer turn-by-turn directions, but it doesn’t show public transit options. It also gets plenty wrong. On a blog called The Amazing iOS6 Maps, users have posted some of the absurdities: landmarks moved and misnamed, bridges marked in the middle of dry land, rivers left off the landscape. One entry shows side-by-side views of Portland, Ore., on Google Maps and Apple Maps; according to Apple, a hefty part of the city is a park.

Apple CEO Tim Cook, to his credit, apologized quickly, pledged to fix the errors, and even directed users to competitors’ mapping programs. Still, the fiasco puts the spotlight on Apple’s management. Since the death of Steve Jobs, people have eyed Apple with special scrutiny, questioning whether its future products will live up to past successes. Releasing a mapping program that clearly wasn’t market-ready will only increase those doubts.

Loading comments...
Want each day's news headlines delivered fresh to your
inbox every morning? Just connect with us
in one of the following ways:
Please enter a valid email will never post anything without asking.
Privacy Policy
Subscriber Log In

You have reached the limit of 5 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of
Marketing image of