Trojan giveaway at City Hall Plaza: Publicity for all
Trojan, a company best known for selling condoms, is now promoting a line of vibrators, using a guerrilla marketing campaign that involves handing out sex toys on public streets. A request about handing out sex toys on City Hall Plaza prompted a Menino aide to issue a sharply-worded letter, suggesting the company hold its giveaway elsewhere. The mayor’s power here is purely political. It also plays into the company’s hands. The news stories that have resulted from the City Hall letter, filled as they are with irresistible puns, have only gives Trojan more of the publicity it’s seeking. On the other hand, maybe Menino is getting precisely the publicity he wants, as well.