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editorial

Hostess may go, but the Twinkie will endure

When news broke last week that Hostess Brands was on the brink of going out of business, reminders quickly emerged of the place the company’s snack cakes hold in American culture: reports that Twinkies were flying off the shelves in grocery stores, wistful paeans to Ding Dongs on Twitter. It’s no surprise; Hostess makes a number of products that are deeply associated with childhood, from the eternally faux-fresh Twinkies to cream-filled cupcakes, Ho Hos, and Wonder Bread. (The company also owns Drake’s, which makes Ring Dings, Yodels, and Devil Dogs.)

On Monday, a bankruptcy judge ordered Hostess into mediation with its striking bakery workers’ union, improving chances that the company will survive. Hopefully the two sides will reach a deal; hundreds of jobs in Massachusetts hang in the balance.

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