High school senior urges colleges: Market less, give more

As a high school senior currently applying to college, I send each school to which I am applying only one application. Simultaneously, I receive a bombardment of countless letters, brochures, booklets, and magazines, through the mail and e-mail, from these schools and others in which I have no interest, informing me of their supposed interest in my academic record and of countless reasons why I should consider sending them an application.

In light of record high student loan debt (“Consumer debt rises to $2.75 trillion,” Business, Dec. 8), I urge colleges to reconsider the merit of these expensive mailings to students across the country, and to reallocate these funds where they can be better used — most importantly, in the form of financial aid for students who will be in debt for years to come.


The vast volume of assorted media I have received from these schools over the past year and a half has convinced me that this ludicrously aggressive and costly campaign for my application should not go unchallenged.

Julian Cranberg

Chestnut Hill

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