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A zing and a miss on female Sox fans

So there I was, merrily barreling through Tony Massarotti’s Jan. 17 column “Giving us the business,” about Terry Francona’s new book, when I came to the part about the Red Sox-commissioned marketing study concluding that women are “more drawn to the ‘soap-opera’ and ‘reality TV’ aspects” of professional baseball, a conclusion Massarotti described as a “sky-is-blue observation.” Whoa there, battered blue hat-wearer.

Aside from the obvious point — that many (I’d say, most) women watch baseball for the same reasons men do: as an excuse to drink beer in the afternoon while jeering athletes over plays we’d never have a chance of making, no matter how many checks to the gym we write — the study’s conclusion (and Massarotti’s apparent agreement) are flawed on the face of it.

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