The Red Sox’ first-half performance may have been disappointing to their fans, but that hasn’t discouraged them from reliably tuning in.
NESN’s game telecasts are averaging a 7.5 household rating this season, according to information provided by the network and confirmed via Nielsen Media Research. The telecasts are averaging a viewership of 224,000 P2+ (people 2 years and older) per night.
Comments
Chad to use a ratings measure of P2+ is to show about as much contempt for your audience as you possibly can muster. No advertiser that I am aware of uses that viewership range. It can only be used, in my view to cover up some negative facts that the distibutor (Chad Finn/Boston Globe wishes to hide from us.) What does it matter to an advertisng agency if a two or three year old is watching a game. You are telling us Chad that 2 year olds are impacted by the commercials and run right out to buy a product. Do you actiulaly believe we are that stupid. Evidently Larry Luchino does with that insipid letter he just sent out to season ticket holders telling everyone what greatr chemistry there is in the clubhouse. Just give us the ratings 18-54 adults or 18-54 men or 25-49 men or 25-49 adults then go to confession.