The network’s coverage of the Opening Ceremonies drew 40.7 million average viewers, more than the Beijing Games four years ago and the last US-based Summer Games in 1996 in Atlanta. Through the first six nights of coverage, NBC averaged more than 30 million viewers, surpassing Atlanta as the highest rated over the same period.
Unlimited access to BostonGlobe.com for only 99 cents for the first 4 weeks.Sign up
Are you a home delivery subscriber?
Get FREE access as part of your print subscriptionStart Here
Contact us for help