A gold medal brings pride to a nation and satisfaction to the athlete who worked so hard to achieve it.
Winning can also bring endorsements and riches that otherwise would be unattainable, etching the athlete’s name in the history books.
So what is 26-year-old Scott Brash, one member of Britain’s champions show jumping team, most looking forward to about becoming a gold medal winner?
‘‘I really hope this win improves my pulling power with the women, if I’m honest,’’ Brash told the BBC after the win. ‘‘That’s about it.’’