Former Red Sox manager Terry Francona and Globe columnist Dan Shaughnessy have a book coming out on Jan. 22, and “Francona: The Red Sox Years” does not paint the Red Sox ownership group in a favorable light.
According to Sports Illustrated, which is running an excerpt this week, the owners commissioned a study by marketing executives after the 2010 season about how to improve the team’s image. Their solution was to acquire more star players.
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This book reads like a Theo/Tito CYA effort. Maybe 'cause that's what it is. Pretty weak boys. I love the part where Tito claims he didn't lose the clubhouse. Chicken and beer DURING games, the starting pitching staff segregated itself from the rest of the team, historic September collapse and NONE of it is on Tito...or Theo. Nobody's buying this crap other than "Theo media", aka Masseroti, McAdam, Tomase.