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The Boston Globe

Sports

Terry Francona’s book paints Red Sox in negative light

Former Red Sox manager Terry Francona and Globe columnist Dan Shaughnessy have a book coming out on Jan. 22, and “Francona: The Red Sox Years” does not paint the Red Sox ownership group in a favorable light.

According to Sports Illustrated, which is running an excerpt this week, the owners commissioned a study by marketing executives after the 2010 season about how to improve the team’s image. Their solution was to acquire more star players.

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