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The Boston Globe


Sports media

NBC hoping viewers tune back in to NHL

Sam Flood’s hockey bona fides have proven legitimate many times over. The 1983 Williams College captain, now the executive producer for NBC Sports and NBC Sports Network, has been a driving force behind the NHL’s Winter Classic’s ascent to an anticipated event on the sports calendar (at least during seasons not condensed by a labor battle).

He is almost matter-of-fact in acknowledging his lifelong passion for the game, and that passion is a common thread among NBC’s lead broadcast team, which includes unparalleled play-by-play voice Mike “Doc” Emrick and analysts Ed Olczyk and Pierre McGuire.

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