The announcement would always come around the seventh inning, when a Red Sox publicist would tell the media in attendance that Fenway Park was again sold out, a streak that stands at 793 games and dates to May 15, 2003.
But in the wake of the joyless 2012 season, that streak is in jeopardy.
Season-ticket renewals are down 10 percent from this time last year. Although those coveted tickets will eventually go to fans on the waiting list, the renewal lapse is seen as a signal that even hardcore fans are cooling in their enthusiasm. And that can translate into a drop in overall ticket sales — and empty seats in the stands.
“It will come as no surprise if, on the heels of a 69-win season, our fans don’t sell out the park some nights this year,” said Sam Kennedy, the team’s chief operating officer. “We know it takes time to reconnect, to restore faith, and to believe again. We are passionate fans, too. We understand.”
Kennedy also said that although there are no tallies yet on single-ticket sales, he expects those to be down, too.
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