Jaime Cuadra has a new dream for an old league. A San Diego businessman who loves football, the 53-year-old Cuadra is in the midst of reviving the US Football League, which in the early 1980s took dead aim at the NFL, lost millions, won three bucks in a courtroom brawl over the NFL’s monopoly, and ultimately shut its doors the way virtually all pro football ventures do when they are something other than the NFL.
But that blend of history and harsh pigskin reality is not stopping Cuadra. He and his USFL partners, including Fred Biletnikoff’s son, have concocted a business plan meant to make nice with Big Football. They say the last thing they want to do is compete with Roger Goodell and that giant space currently driven and dominated by NFL Inc.