Seven years ago, Rick Auerbach’s wife put his name on the waiting list for Red Sox season tickets. She waited patiently, never revealing the secret, until the Sox called before the 2012 season. They were in.
Except there was a problem. The secondary ticket market had collapsed. Seats were selling for pennies or going empty. Interest in the team had waned so badly that Auerbach, who lives in Connecticut, couldn’t find anyone to take September Yankees tickets off his hands at even three-quarters of the price.
So, after one not-so-glorious year as a season ticket-holder, Auerbach is relinquishing the seats.
“We had every intention of sharing the wealth with family and friends, and perhaps donating a handful of tickets,” said Auerbach, who called his State Street Pavilion tickets “the best ever,’’ adding, “What ended up happening is that we couldn’t even sell the tickets for face value.”
As detailed in a Globe story Feb. 1, Red Sox brass acknowledged that season-ticket sales last month were down 10 percent from a year ago. The team is making an effort to woo back season ticket-holders. There have been phone banks, with interns and ticketing staffers and even CEO Larry Lucchino and third baseman Will Middlebrooks placing calls.
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