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The Boston Globe


Ski areas look to keep momentum through spring

After disappointment of last year, resorts have gone off the deep end

It’s not that snow sports marketers have forgotten all about questions of climate change and winters of dwindling intensity in New England. Nor has the quest for technology that allows snowmaking in warmer conditions been abandoned.

But there’s no question that the blizzard of Feb. 8-9 that blanketed the Northeast with huge snow depths was met by a sigh of relief for skiers, boarders, and winter marketers alike, who ended last season feeling desperate.

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