Faced with the possibility of a dank April, dubious prospects, and swaths of empty red and blue seats, the Red Sox are ripping a page from the strategy manuals of down-market teams across Major League Baseball. They are offering free food and reduced-price beer. Yes, at Red Sox games, though only in April.
Kids under 14 will eat free — well, before the third inning, provided they go to specially designated concession stands to pick up their Fenway Frank, Goldfish, and carton of juice. Around the park, buy one hot dog, get a second for free. Hot chocolate will be sold for half-price. And beer, which flows from the Fenway taps like liquid gold and costs almost as much, will be sold for $5 per 12-ounce cup, down from between $7.50-$8.50.