Ratings for the Bruins-Rangers Eastern Conference semifinal series on NBC Sports Network have been outstanding, with Game 3 drawing 1.752 million viewers, making it the third-most-watched conference semifinal ever on NBCSN. In Boston, it earned a 16.09 household rating, the highest ever for a semifinal game on the network in this market.
The numbers are great. But entering Thursday night’s Game 4, the suspense was lacking, with the Bruins holding a 3-0 lead. That’s the main reason the game was bounced to CNBC, sandwiched between “Mad Money” and “American Greed: The Wealth Builder Club,” while the more compelling Red Wings-Blackhawks game got the prime spot on NBCSN.