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The Boston Globe

Sports

On Second Thought

Sports teams jumping into perfume business

Dressing rooms have a distinct fragrance. Pungent. Fetid. I could go on at great length and detail here, but at some point, and rather quickly, the words alone might make you toss this week’s “Second Thought” in the trash can, grab a bar of Irish Spring, and bolt for the shower.

Smell, it turns out, is turning into big business in the sports industry. Specifically, the individual scents of teams. Not everyone out there conjures up the odor of mold, Desenex, cheap beer, greasy grilled hot dogs, and stale cigar smoke when they imagine the distinct olfactory quality of their favorite club.

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