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Sports

Sports Media

New WEEI boss Phil Zachary returns to Boston roots

Phil Zachary, who takes over as vice president and market manager at Entercom Boston on Oct. 21, hasn’t worked in this market since late 1979. That’s when he departed his role of operations manager at WITS 1510 — then the flagship for Red Sox and Bruins broadcasts — for a job in Cincinnati.

“I realized along the way that this is a business of ‘C’ students when someone tabbed me to be a general manager,’’ said the 59-year-old Zachary jokingly during a phone interview Wednesday, which took place a couple of hours after his first meeting with Entercom Boston employees, including those from sports radio station WEEI (93.7).

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