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The Boston Globe


on second thought | kevin paul dupont

Newspapers should get in on title sponsorships

Newspapers are in a load of hurt. We sell good stuff cheap (sound familiar, fans of bankrupt Building 19?), but fewer consumers are willing to pay, even though our stories are read, viewed, listened to, and, yes, picked apart today more than at any time in the pre- or post-Bible era.

The day-to-day content of most sports sections in large metropolitan papers is great, some days astounding. Eyeballs, to steal a TV phrase, increase exponentially. Yet it’s virtually impossible to get out of the red. Traditional print journalism is holding on by the thread of an old printer’s tattered apron.

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