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The Boston Globe

Sports

Ski notebook: January is Learn to Ski and Snowboard Month

Just in time for all those new skis and snowboards received as holiday gifts, January has been firmly branded by the snow sports industry as Learn to Ski and Snowboard Month.

Continuing the marketing initiative that has been aimed at newcomers since 2009, mountains in Vermont, New Hampshire, Maine, and Massachusetts have scheduled numerous promotions designed to help new skiers and riders hit the slopes. Last year, 153,000 new participants nationwide took advantage of the free lessons and rentals.

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