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The Boston Globe


How do Celtics make their video tributes?

Every Celtics home game has a script, prepared about two days in advance, usually 50-60 pages long. It choreographs every moment down to the minute — pregame, in-game, postgame, quarter breaks, timeouts, halftime, all of it.

“Basically, any time from doors open to doors close, we know exactly what’s going on,” says Sean Sullivan, the team’s senior director of event presentation.

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