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Patriots unveil variable pricing for season tickets

The Patriots are bringing variable pricing to their season-ticket plans for the 2014 season.

The team announced Friday that it is joining the Detroit Lions as one of the first NFL teams to place different prices on tickets for the same seats to different games.

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There will be three tiers of games next season — preseason, premier, and marquee — with the Patriots charging a different price for each category. This will allow them to set the value of preseason games at about 50 percent less than the value of “premier” games. “Marquee” games will be priced about 25 percent higher than premier.

Variable pricing makes it easier for fans to re-sell tickets for less desirable games, and also gives the Patriots a bigger chunk of the pie for high-demand games.

While the prices for individual games change, the cost for the total package of season tickets remains the same. But the Patriots are raising season-ticket prices in two zones.

There will be four premier games and four marquee games. The rematch with the Broncos will be a marquee game, but the Patriots have not yet classified the other seven home games. The other home opponents for 2014 are the Bills, Dolphins, Jets, Raiders, Bengals, Bears, and Lions.

These changes do not affect individual game tickets, which are sold at a higher price than season tickets.

The Patriots are raising season-ticket prices in two of the seven seating zones: at midfield and the end zone of the lower level. Prices are jumping by $10 and $18 per ticket in those sections, respectively.

A look at the new season-ticket prices:

Seating level and areaPreseasonPremierMarqueeTotal
Lower level, midfield$95$195$245$1,950
Lower level, sideline$83$169$212$1,690
Lower level, corner/end zone$71$135$167$1,350
Mezzanine level, corner$57$117$147$1,170
Upper level, midfield$49$99$124$990
Upper level sideline$45$89$111$890
Upper level, corner$27$65$84$650

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