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Red Sox to use ‘dynamic pricing’ on Green Monster seats

In this image made with a fisheye lens, Sam Champey watches batting practice from the "Green Monster" before Game 2 of the American League baseball championship between the Boston Red Sox and the Detroit Tigers series Sunday, Oct. 13, 2013, in Boston. (AP Photo/Charlie Riedel)

AP

Seats atop the 37-foot high left field wall in Fenway Park will be priced differently based on market conditions.

DUNEDIN, Fla. — The Red Sox announced on Friday that they will use dynamic pricing for seats and standing-room tickets on top of the Green Monster at Fenway Park.

Tickets priced under the new system will go on sale starting on Tuesday at noon.

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The price of Green Monster tickets will increase or decrease based on demand and market factors such as the date, opponent, and even weather conditions. The factors will be tracked by two companies, Qcue and tixtrack.

Red Sox chief operating officer Sam Kennedy compared the system to how airlines price tickets.

“Unlike the variable pricing structure adopted in other parts of the ballpark, where prices vary by game but are set in advance for the season, dynamic pricing can and will change based on market conditions,” Kennedy said.

The Red Sox announced a variable pricing structure for other tickets at Fenway. Games were placed in five tiers based on expected demand and priced accordingly.

Follow Peter Abraham on Twitter at @Peteabe.
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