You can now read 10 articles in a month for free on BostonGlobe.com. Read as much as you want anywhere and anytime for just 99¢.

The Boston Globe

Sports

Leigh Montville

NCAA Tournament commercials difficult to watch

Bracketology. Let’s face it, the glimpses of basketball action we are watching these days are a respite, an island of enjoyment in a churning sea of hucksterism. An NCAA Tournament game lasts 40 minutes on the scoreboard, but takes up a solid two hours on the living room clock, beginning to end. The extra time is filled with foul shots, halftimes, and, most of all, commercials.

They are incessant, these commercials, an annual curse. They come at us in waves, pleas for our time, our attention, our hard-earned bucks. They plant the earworms and images that will stick. Is there any doubt we will remember the phrase “NAPA know-how” or the image of Craig Sager going through his closet far longer than we will remember the name of what’s-his-name from wherever-it-was who won the overtime thriller with a stepback jumper? None at all.

Loading comments...

You have reached the limit of 10 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week