PINEHURST, N.C. — It might be tempting, but there won’t be a need to adjust the tint on your television during this week’s US Open, and your eyes aren’t playing tricks on you. The contrasting greens will still be visible at Pinehurst No. 2, but they’ll be joined by shades of brown and tan usually seen at a British Open, not its American counterpart.
A few years ago, the US Golf Association embarked on a “brown is beautiful” promotional push, imploring golf courses in this country to consider turf conditions that visually contrast with the lushness synonymous with professional golf, and asking golfers to be more accepting of such an approach. Using less water cuts costs, but at what price? Viewers see green course conditions on TV, then want or expect the same where they play.