Sports

Surveys show that Tom Brady’s consumer appeal has nosedived

Cooling period for Tom Brady since Deflategate
The Marketing Arm, an entertainment and sports marketing agency, conducted its nationwide survey ranking thousands of entertainers, athletes, and other public figures. A look at how Tom Brady ranked on Feb. 5, four days after the Super Bowl, and May 15, in the midst of Deflategate:

Aspiration

Influence

Endorsement

Has life to which

Influential in

respondents aspire

today’s world

Effectiveness

as a product

Kevin Hart

Ryan Gosling

Jack Nicklaus

spokesperson

Leonardo DiCaprio

CELEBRITY

DBI RANKING

Ronda Rousey

117th

123d

259th

FEB. 5 RANK

Breakthrough

Trust

Celebrity noticed

500

Level of trust placed

1,067

in TV, film, and print

in words and image

Kathy Bates

Jon Hamm

Rob Gronkowski

Cameron Diaz

885th

1,664

967th

1,000

2,074

1,190th

1,500

1,508

1,781st

2,060

2,000

Appeal

MAY 15

Merchandising

2,333d

potential and likability

2,393d

2,500

Selena Gomez

Tom Coughlin

2,843d

3,000

727

3,027th

3,500

3,570th

Martha Stewart

Bill O’Reilly

Britney Spears

Tobey Maguire

Shia LaBeouf

Bill Simmons

Lady Gaga

Billy Bob Thornton

50 Cent

Troy Aikman

Dane Cook

Elisha Cuthbert

Chris Bosh

Curt Schiling

Rex Ryan

Dustin Pedroia

Jeff Daniels

Joe Flacco

SOURCE: The Marketing Arm

Joe Moore, Luke Knox/Globe Staff