In our international, 21st-century digital world of languages and lexicons, sometimes things get lost in translation.
Sometimes our modern age catches up to you.
Such was the case with the people who run the world taekwondo championships.
The name of their group, since 1973, was the World Taekwondo Federation.
Which is a problem, when you consider those initials.
So they modernized themselves with a new moniker: World Taekwondo.
The previous name was “unrelated to our organisation and so it was important that we rebranded to better engage with our fans,” the group said as reported by the BBC.
“World Taekwondo is distinctive and simple to understand and reinforces the global nature of our sport,” said World Taekwondo president Choue Chung-won.
Taekwondo is a global martial art that has its roots in Korea.
Twitter found it all to be mirthful, of course, but also seemed understanding. Languages can be tricky, after all.
The World Taekwondo Federation (WTF) has had enough of the jokes https://t.co/6UEaUmkY55— George Williaam (@GWilliaam) June 24, 2017
Lol WTF- World Taekwondo Federation https://t.co/hynvDlLTg2— Desiree Sprague (@setsuna1027) June 24, 2017