You can now read 5 articles in a month for free on BostonGlobe.com. Read as much as you want anywhere and anytime for just 99¢.

NBC to stream closing ceremony live online

NEW YORK (AP) — NBC acknowledged some critics Saturday in announcing it changed plans and will stream Sunday’s Olympic closing ceremony live online.

Sunday’s ceremony from London will still air on a tape-delayed basis on NBC in primetime. For the opening ceremony, NBC took some heat for not making the event available to anyone in the United States for hours after the fact.

Continue reading below

The opening ceremony was watched by 40.7 million people, a bigger audience than for the Grammys and Oscars this year. NBC has since found that streaming live all of the Olympic sports events online has not cut into its primetime audience, which has been unexpectedly bigger than the 2008 games in Beijing.

‘‘Going into the opening ceremony, we didn’t have a sense for what our ratings would be and what streaming would or wouldn’t do to our broadcasts,’’ said NBC Sports Chairman Mark Lazarus. ‘‘But we think we've learned enough and have promised to innovate and continually evolve our broadcast coverage.’’

NBC stressed that Sunday’s stream was an experiment and doesn’t necessarily mean the same policy would hold true for the 2014 winter games in Sochi, Russia. The stream is available to cable and satellite customers who go to the NBCOlympics.com website.

Sunday’s ceremony has been described as a music-filled after-party that will feature the Spice Girls, The Who, George Michael, Muse and others in a show that will include performances of some 30 British hit singles over five decades.

Loading comments...
Subscriber Log In

We hope you've enjoyed your 5 free articles'

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of BostonGlobe.com
Marketing image of BostonGlobe.com
Already a subscriber?
Your city. Your stories. Your Globe.
Yours FREE for two weeks.
Enjoy free unlimited access to Globe.com for the next two weeks.
Limited time only - No credit card required!
BostonGlobe.com complimentary digital access has been provided to you, without a subscription, for free starting today and ending in 14 days. After the free trial period, your free BostonGlobe.com digital access will stop immediately unless you sign up for BostonGlobe.com digital subscription. Current print and digital subscribers are not eligible for the free trial.
Thanks & Welcome to Globe.com
You now have unlimited access for the next two weeks.
BostonGlobe.com complimentary digital access has been provided to you, without a subscription, for free starting today and ending in 14 days. After the free trial period, your free BostonGlobe.com digital access will stop immediately unless you sign up for BostonGlobe.com digital subscription. Current print and digital subscribers are not eligible for the free trial.