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When Tom Brady signed with the Tampa Bay Buccaneers, the team marked the occasion with a video announcing “TB x TB.”

Whether by coincidence or not, Brady’s agents are seeking to trademark the phrase, and filed a claim the same day that the video appeared.

The intent of the trademark would be for Brady’s brand, TB12, to produce “TB x TB” apparel. On its website, TB12 is already selling similar Tampa-themed clothing.

Brady notably filed a trademark claim for “Tom Terrific,” but was rejected by the USPTO in 2019.