Samuel Adams is giving those who have been vaccinated against COVID-19 a way to celebrate.
Beginning Monday, the Boston-based company will send $7 for a beer to the first 10,000 people who post a photo of their vaccination sticker or bandage to Instagram or Twitter, Samuel Adams said in a statement. The company cautioned those who enter not to share their vaccination card or post their personal information.
Those who plan to vie for the beer money should tag #ShotForSam and tag @SamuelAdamsBeer and watch for a direct message from the company to see if they’ve been selected.
The winners will get $7 through the Cash App to buy a drink at a bar or restaurant. If you don’t have the app, the company walks you through how to set it up.
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The contest runs through May 12 or until 10,000 eligible entries have been received.
Sam Adams announced the campaign with a spot showing Your Cousin From Boston, who has become a staple of the company’s ads, getting his shot.
Watch it here:
No purchase necessary. 21+ program runs 4/12-5/12/21. Full rules at https://t.co/SQFU5QJKrr
— Samuel Adams Beer (@SamuelAdamsBeer) April 7, 2021
Amanda Kaufman can be reached at amanda.kaufman@globe.com. Follow her on Twitter @amandakauf1.