Revere officials want 70 percent of their population vaccinated against COVID-19 by July 4, and they’re rolling out a multilingual ad campaign in an effort to make it happen, the city said in a statement Wednesday.
According to the statement, the city is launching a campaign dubbed “Let’s Do This, Revere,” to meet the lofty goal of vaccinating nearly three quarters of all residents.
The push features residents and community leaders in a multilingual print and digital advertising campaign, the statement said, plus a citywide thermometer tracking system that will provide weekly updates on the vaccine drive.
“The vaccine rollout is our path forward in returning to normalcy after an incredibly challenging year,” Mayor Brian Arrigo said in the statement. “The ‘Let’s Do This, Revere’ campaign aims to create excitement around the possibilities of a fully vaccinated Revere. The more residents vaccinated, the closer we are to going back to the activities we loved prior to the pandemic.”
Among the residents featured in the ad campaign are community leaders called “vaccine champions” who tell their vaccination stories and represent the diversity of the city, the statement said.
“Outreach continues with the Revere COVID ambassadors, who routinely distribute multilingual clinic flyers to businesses, employees, houses of worship, and neighborhoods,” the statement said. “The COVID ambassadors provide multilingual support at the Revere Board of Health vaccine clinics and help answer questions at the Revere Vaccine Hotline (781-286-8182).”
As of April 15, 23.6 percent of Revere residents had been fully vaccinated against the potentially deadly virus.
Revere averaged 19.5 daily COVID-19 cases last month, compared to 23.9 per day in February, 64 per day in January, and 80.5 per day in December, according to the city website.
“We’re focused on meeting residents where they are, with people they can trust,” Arrigo said in a follow-up statement Thursday. “Our COVID ambassadors and Vaccine Champions are a key part of our messaging — they know their communities best and we’re arming them with the information they need to have effective conversations.”
In recent weeks, he said, “we’ve achieved consistency in clinic availability, through partnerships with East Boston Neighborhood Health Center, the state and FEMA. That frees up our Board of Health to focus on mobile vaccination, through pop-up clinics in high traffic areas, neighborhoods that have experienced disproportionate impact, places of worship, and homebound visits.”
Arrigo said the city has “worked hard over the past year to expand the different ways we reach our residents and business owners, and we’re applying all of that to vaccination outreach.”
Statewide, Massachusetts has logged more than 635,000 COVID-19 cases, including more than 17,000 deaths, according to mass.gov.