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Perch, a startup that buys Amazon sellers, raises $775 million from SoftBank

Amazon Prime packages sat in a delivery truck before being unloaded in Miami, Fla.
Amazon Prime packages sat in a delivery truck before being unloaded in Miami, Fla.Lynne Sladky/Associated Press

Perch, a Boston startup that acquires and operates businesses that sell products on Amazon, said on Wednesday that it has raised $775 million in a new funding round.

The money, which comes less than two years after Perch was founded, brings its total venture capital haul to $900 million. With the company’s valuation in the billion-dollar range, Perch now has “unicorn” status. Chris Bell, the chief executive of Perch (who previously worked at online retailer Wayfair), said the funding is a “powerful validation of our amazingly talented team, data-first playbooks, and long-term vision.”

The round was led by Japanese giant SoftBank’s Vision Fund 2, which recently led a $150 million fundraising round for 3D-printing startup Formlabs. Previous investors Spark Capital and Victory Park Capital also participated in the deal. Meanwhile, Thrasio, a Perch competitor based in Walpole, has raised more than a billion dollars in funding, according to research platforms Crunchbase and PitchBook, and also has unicorn status.

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“Perch’s success across their 70 brands is undeniable,” said Alex Finkelstein, general partner at Spark Capital, in a statement. (Finkelstein previously oversaw Spark’s investment in Wayfair.) “They have gone from one of the earliest movers in a rapidly evolving industry to a leading eCommerce player on Amazon and beyond. We are excited to watch Perch expand on their success and redefine an industry.”



Anissa Gardizy can be reached at anissa.gardizy@globe.com. Follow her on Twitter @anissagardizy8.