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Seltzerland, a hard seltzer festival, will bubble up in Massachusetts this July

Seltzerland, a hard seltzer festival tour, is coming to Boston in July, allowing patrons to sip on over 30 hard seltzer brands.
Seltzerland, a hard seltzer festival tour, is coming to Boston in July, allowing patrons to sip on over 30 hard seltzer brands.Scott Suchman/For The Washington Post

Summer is about to get a little more bubbly.

Seltzerland, a hard seltzer festival tour that brings its carbonated cornucopia to golf courses nationwide, is coming to the Rockland Golf Course on July 31.

Patrons will get the chance to taste more than 30 hard seltzers — ranging from the basic Mike’s Hard Lemonade seltzers to the more exotic Bravazzi Hard Italian sodas — while munching on food-truck goodies and getting primo Instagram fodder in branded photo booths.

Plus, swag, because of course there’s swag.

Seltzerland, hosted by New York City-based event-planning company Cannonball Productions, has already taken a slate of cities by storm, and Boston is its last stop on the tour, following upcoming stops in Madison, Wisc.; Chicago; and Washington, D.C.

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But it seems the Bay State is especially passionate about the hard seltzer craze, with Massachusetts-based Wachusett Brewing Co., Boston Beer Co., and Night Shift Brewing putting their own spins on the fizzy fad. The Truly brand of hard seltzer, made by Boston Beer Co., reached a market share of 28 percent as of April, MarketWatch reported.

General admission tickets, which cost $39, get you the seltzer tasting, swag giveaways, and photo booth ops, plus a White Claw drawstring bag. A VIP ticket will cost $59, but it gets you a Seltzerland tasting cup, a full can of Mike’s Hard Lemonade Seltzer, a specialty cocktail, and a complimentary food dish.

To ensure social distancing, tickets come with a time slot, which you can book with the rest of your “seltzer squad.” And masks are still required for all.




Dana Gerber can be reached at dana.gerber@globe.com