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Boozy Mountain Dew? Boston Beer and PepsiCo are making it happen

The Boston Beer Company and PepsiCo announced plans to enter a business collaboration to produce the HARD MTN DEW alcoholic beverage.Hand-out/The Boston Beer Company, Inc.

Boston Beer Company, the parent company of Sam Adams, is again betting on the popularity of non-beer beverages.

It’s teaming up with PepsiCo to make an alcoholic version of Mountain Dew, the companies said Tuesday. The drink will contain 5 percent alcohol and comes in three flavors: original, black cherry, and watermelon.

“We know that adult drinkers’ tastes are evolving, and they are looking for new and exciting flavorful beverages,” said Dave Burwick, Boston Beer’s chief executive, in a press release.

In terms of what the drink might taste like, Kirk Tanner, the chief executive of PepsiCo Beverages North America, said it would have the “bold, citrus flavor fans know and expect.”


According to the terms of the partnership, Boston Beer will develop and produce the beverage, and PepsiCo will sell and deliver it. It is expected to hit shelves early next year.

Boston Beer also makes Truly Hard Seltzer and Twisted Tea, and it is working on developing non-alcoholic cannabis beverages.

Anissa Gardizy can be reached at anissa.gardizy@globe.com. Follow her on Twitter @anissagardizy8 and on Instagram @anissagardizy.journalism.