“Seductive, irresistible” and .... “bready?”
Former New England Patriots quarterback and known health nut Tom Brady stumped for Subway and its “Freshly Baked Fragrance” — bread — in an ad that aired Thursday during the NFL season opener.
Brady, dressed in a suit and shaded mysteriously in black and white, pulls a multigrain loaf from an oversized perfume bottle, encrusted with a “B” for “bready.”
He lifts the loaf to his face and inhales.
“Smells so good, you can almost taste it,” his voiceover booms.
A narrator is quick to point out: “But you don’t even eat bread.”
The extensive requirements of Brady’s TB12 diet indicate the Buccaneers quarterback rarely consumes bread. He occasionally indulges in pizza as a cheat meal, Men’s Health found. His personal chef told CBS Sports that white sugar, eggplants, MSG, and iodized salt are also off-limits.
The ad played during the Bucs’ win over the Cowboys.
Subway teased the release in a July 2021 commercial featuring tennis legend Serena Williams, soccer star Megan Rapinoe, and the Golden State Warriors’ Stephen Curry.
Curry asked, “Do you even eat bread?”
“Steph, it’s a commercial,” Brady replied.
Patriots’ general manager Bill Belichick took part in a Subway ad last year, too.
The internet, of course, had mixed reactions to the Brady-“bready” situation.
“I miss 5 minutes ago when I had not yet seen the Tom Brady Subway commercial,” @heathermonahan_ of Tampa tweeted.