Councilor Michelle Wu is set to hit TV again in her campaign for mayor with a 30-second television advertisement, “The Wu Way”.
The spot, which Wu’s team previewed Tuesday morning, features the candidate at campaign stops and also includes clips from her victory party the night of the Sept. 14 preliminary election. Key supporters including Councilor Lydia Edwards, Sheriff Steven W. Tompkins, and state Representative Aaron Michlewitz play visible roles in the victory party clips.
Wu narrates over the video, declaring, “Boston, you’ve made your voices heard, loud and clear.
“This is a moment for change,” she intones in the ad. “You want a mayor who will deliver big, bold solutions that will address the high cost of living and open the doors of opportunity for everyone. I’m Michelle Wu, and I’m running for mayor. Together, we can make Boston the city that works for all of us.”
Wu’s team said the ad will appear on broadcast, cable, and digital TV beginning Tuesday, with an initial ad buy of about $100,000. The advertisement is also being re-scripted in Spanish and will soon appear on Spanish broadcast television.
The ad is Wu’s second of the campaign, the first since the preliminary, though outside independent action committees have also produced advertisements in support of her candidacy.
It is also being released on the eve of her first televised debate with her mayoral rival, Councilor Annissa Essaibi George, their first face-off since the preliminary election. The debate is scheduled for 7 p.m., Wednesday, on WBZ-TV and will also be streamed live on CBSN Boston.
Meanwhile, Essaibi George plans in the coming days to launch a new advertisement of her own, a $100,000 buy and her fourth of the race.