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Move over, TB12: Patriots’ Mac Jones files for ‘MJ10’ trademark for branded apparel

Mac Jones is following in the footsteps of Tom Brady and Julian Edelman.Matthew J Lee/Globe staff

Goodbye, TB12. Hello, MJ10?

Patriots rookie quarterback Mac Jones has filed to trademark “MJ10,” according to an application from the US Patent and Trademark Office. The application, filed Friday by Mac 10 Enterprises, indicates that Jones plans to sell “MJ10″-branded clothing, footwear, and accessories.

The 23-year-old Jones is certainly not the first Patriot to monetize his initials and jersey number. Seven-time Super Bowl champion Tom Brady launched his TB12 brand in 2013, while retired wide receiver Julian Edelman followed suit with “JE11.”

Jones is also not the first Patriots player to file for a trademark this season. On Nov. 4, outside linebacker Matthew Judon filed a request to trademark the silhouette of his sack celebration. Judon, who has a career-high 11.5 sacks this season, intends to use the logo on clothing and accessories.


Outside of building his own brand, Jones has secured at least two endorsement deals in his first NFL season.

In August, Boston-based athletic company Nobull announced a multiyear deal with Jones. He has since appeared in a commercial and regularly sported the brand’s training gear.

Then in October, Massachusetts-based HarborOne Bank announced that Jones had joined the company as a spokesman. As of a result of the two-year agreement, Jones is scheduled to appear in print, radio, and television commercials.

Nicole Yang can be reached at nicole.yang@globe.com.Follow her on Twitter @nicolecyang.