fb-pixel Skip to main content

Broncos sale to Walmart heir for a record $4.65 billion unanimously approved by NFL owners

With an estimated worth of $60 billion, Rob Walton (left) is set to become the wealthiest owner in the NFL.Dave Campbell/Associated Press

BLOOMINGTON, Minn. — The record $4.65 billion sale of the Denver Broncos to Walmart heir Rob Walton and his daughter and son-in-law was unanimously approved Tuesday by NFL owners, the expected final step in the transfer from the family of the late Pat Bowlen.

The vote was taken at a league meeting at a hotel in Minnesota, where Walton, his daughter, Carrie Walton Penner, and her husband, Greg Penner, were introduced to the media by NFL commissioner Roger Goodell. With an estimated worth of $60 billion, Walton — the eldest son of Walmart founder Sam Walton — becomes the wealthiest owner in the league.


Walton’s group paid the highest price in history for a sports franchise anywhere in the world. His three limited partners are Formula One world champion Lewis Hamilton, Starbucks board chair Mellody Hobson, and former US Secretary of State Condoleezza Rice. All three investors are Black, bringing more racial diversity into ownership groups, front offices and coaching staffs.

The sale of the Broncos was officially completed Tuesday -- the team went for a record price of $4.65 billion.David Zalubowski/Associated Press

The Pat Bowlen Trust ran the franchise after Bowlen stepped back from day-to-day duties in 2014 because of Alzheimer’s disease. He died in 2019, one month before his induction into the Pro Football Hall of Fame.

Bowlen wanted one of his children to take over the team and Brittany Bowlen, now 32, was the trustees’ selected successor. Not all of her siblings supported that choice, so the club was put up for sale. Brittany Bowlen stepped down as the team’s vice president of strategy after the Walton-Penner group was awarded the franchise with their winning bid.

Only one other NFL club has been sold in the last 10 years: the Carolina Panthers from Jerry Richardson to David Tepper for what was then a record $2.2 billion.

The Broncos are now the first team since the 2008 Miami Dolphins to change primary owners, head coaches, and starting quarterbacks in one offseason.