Are you ready to get AMPed up?
News broke earlier this week that Amica Mutual Insurance is expected to take over the naming rights for the Dunkin’ Donuts Center, the downtown arena that hosts Providence College men’s basketball games, Disney on Ice, and some of the best professional wrestling events in North America.
The terms of the deal haven’t been released, but the most important question on everyone’s mind is: What will we call The Dunk if it’s no longer The Dunk?
We now have our first clue.
Amica registered a trademark for the Amica Mutual Pavilion with the US Patent and Trademark Office on July 28.
The AMP kind of has a nice ring to it, but it’s going to take a lot of time for Rhode Islanders to get used to it. There are still plenty of old timers who refuse to call it The Dunk (they still call it the Civic Center).
For this to work, there’s only one person who has to embrace it: Ed Cooley. The coach of the Friars is going to have to record all kinds of messages telling the crowd to “AMP it up.”
If the team plays like it did last season, this might actually work.
This story first appeared in Rhode Map, our free newsletter about Rhode Island that also contains information about local events, data about the coronavirus in the state, and more. If you’d like to receive it via e-mail Monday through Friday, you can sign up here.